PRIVACY POLICY

Last Updated: February 10, 2026

 

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Introduction

 

Haute Cakes ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

 

Personal Information

 

We may collect personal information that you voluntarily provide to us when you:

• Place an order or make an inquiry

• Subscribe to our newsletter

• Contact us via email, phone, or contact forms

• Engage with us on social media

 

This information may include:

• Name and contact details (email address, phone number, mailing address)

• Event details (date, venue, guest count)

• Dietary requirements and preferences

• Payment and billing information

• Cake design preferences and specifications

 

Automatically Collected Information

 

When you visit our website, we may automatically collect certain information about your device, including:

• IP address

• Browser type and version

• Pages visited and time spent on pages

• Referring website addresses

• Device type and operating system

 

We collect this information through cookies and similar tracking technologies to improve your browsing experience and analyze site usage.

 

How We Use Your Information

 

We use the information we collect to:

• Process and fulfill your cake orders

• Communicate with you about your order, including confirmations, updates, and delivery notifications

• Respond to your inquiries and provide customer service

• Send you marketing communications (with your consent)

• Improve our website, products, and services

• Comply with legal obligations

• Prevent fraudulent transactions and protect our business

 

Sharing Your Information

 

We respect your privacy and do not sell your personal information to third parties. We may share your information with:

 

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Payment processors

• Delivery services

• Email marketing platforms

• Website hosting providers

• Accounting and legal professionals

These service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

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Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government regulations).

 

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

 

Data Security

 

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission

• Secure servers and databases

• Restricted access to personal information

• Regular security assessments

 

However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

 

Data Retention

 

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Order information is typically retained for accounting and legal compliance purposes.

 

Your Rights

 

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you

• Correction: Request correction of inaccurate or incomplete information

• Deletion: Request deletion of your personal information (subject to legal obligations)

• Objection: Object to our processing of your personal information

• Restriction: Request restriction of processing your personal information

• Portability: Request transfer of your information to another service provider

• Withdraw Consent: Withdraw consent for marketing communications at any time

 

To exercise any of these rights, please contact us using the details provided below.

 

Cookies and Tracking Technologies

 

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

• Remember your preferences

• Understand how you use our website

• Improve site functionality

• Provide relevant content

 

You can control cookie settings through your browser preferences. However, disabling cookies may affect your ability to use certain features of our website.

 

Types of Cookies We Use:

• Essential Cookies: Necessary for the website to function properly

• Analytics Cookies: Help us understand how visitors interact with our website

• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

 

Third-Party Links

 

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

 

Marketing Communications

 

With your consent, we may send you promotional emails about new products, special offers, and upcoming events. You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email

• Contacting us directly using the information below

• Updating your communication preferences

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Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders.

 

Children's Privacy

 

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

 

International Data Transfers

 

If you are accessing our website from outside Singapore, please be aware that your information may be transferred to, stored, and processed in Singapore or other countries where our service providers operate. By using our website and services, you consent to such transfers.

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Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date

• Sending you an email notification (for significant changes)

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We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

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Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.

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Your Consent

 

By using our website and services, you consent to this Privacy Policy and agree to its terms.

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